LION LAUNCHES LION CONNECTS – AN INTERACTIVE, SOCIAL MEDIA COMMUNITY FOR FIRST RESPONDERS

Who: Lion Apparel, the world’s largest supplier of firefighter protective clothing, serves the uniform and personal protective equipment (PPE) and logistics requirements of police and fire departments, civilian government agencies, emergency services and military organizations worldwide.

What: Lion Connects is an interactive social media community published by Lion Apparel that is dedicated to helping the fire service, law enforcement and first responder communities perform better, be safer and stay healthier.

Why: Lion has always been at the forefront of product development. Now we want to build on that leadership by building a community of first responders and offering them timely, relevant and targeted information that directly addresses their priority personal concerns — health, safety and performance in the line of duty.